Aurora Center
What We Did: A Summary
Building a Face for a New Sports Complex.
Brand Identity Development
As The Aurora Center prepared to launch in 2021, they needed a full-set brand identity to utilize across their offices, the arena, social media, their website, and more. Through a 4-week process, we consulted with Aurora to understand their organization, and what they represent.
Live Applications
To properly utilize their brand identity, we worked to develop a diverse set of creative assets. We helped envision their logo applied in the center lobby, across merchandise, and other applications. In addition, we applied their new identity across their social platforms, helping bring their presence under one unified brand-look.
01. Developing a 'Face' to the Brand
Brand Identity Development
As The Aurora Center prepared to launch in 2021, they needed a full-set brand identity to utilize across their offices, the arena, social media, their website, and more.
Step 1.
Creative Exploration
We started off this project with an initial consultation - understanding the mission, the vision and the community surrounding the Aurora Center. This helped us get the 'vibe' and develop initial directions to explore for the brand identity.
Step 2
Finalizing the Direction
After further discussions and review, we came to a final direction that fit the 'feel' of The Aurora Center. We worked to expand on this final direction and showcase our methodology, different elements, and color scheme - following a organized, structured design and finalization process.
02. Utilizing the Identity
Live Applications
To properly utilize their brand identity, we worked to develop a diverse set of creative assets. We helped envision their logo applied in the center lobby, across merchandise, and other applications. In addition, we applied their new identity across their social platforms, helping bring their presence under one unified brand-look.
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