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Merzlikins Foundation

The Merzlikins Foundation

The Challenge

Develop a Creative Approach to Support & Lead an Innovative NBA Agency Brand.

Life Sports Agency is a forward-thinking, driven, and innovative NBA agency focused on taking their brand and business to the next level. With the core values, roots, and culture established, we were tasked with translating these ideas into a new creative brand direction – which we executed in a variety of ways; social media, original productions, and live event coverage.

What We Did: A Summary

Multi-Tiered Creative Approach to Launch the LSA Brand.

Envision offers a holistic solution to creative storytelling. With a dynamic and evolving brand like Life Sports Agency, we applied a variety of creative solutions to create a well-rounded brand image and presence, both live and digitally.

Creative Brand Direction

Refresh & Revamp

We worked to develop a new, fresh art direction for the LSA brand. We focused on the core values and drivers of LSA’s leadership, team and organization as a whole – and created a detailed set of creative guidelines to integrate the new LSA brand look across social media, sales materials, communications, and internal company materials, to create a well-rounded, modern brand.

Live Event Coverage

Brand Presence & Showcase

Envision is unique in its nationwide creative network – our flexibility and dependability to capture the moments that matter, all around the nation. We worked with LSA to cover the 2021 NBA Draft Night, a half-day event that saw the progression to the next level for more than a few athletes for LSA. We provided full media coverage and live editing to not only bring a cinematic scope to the entire event, and keep it in memory, but also showcasing a strong brand presence by pushing our content to audiences live.

Social Media Management

Building the Brand

With a long-term vision and horizon in mind, LSA has been focused on building their brand the right way, consistently to create a large impact. We worked together to create a feasible plan to execute on over the next few years – building on core pillars of LSA every quarter to fulfill the long-term vision. Envision’s approach consisted of implementing the new creative art direction for the brand, and developing both original graphics and videography to push the needle forward.

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01. Creative Art Direction

A Story-Driven Creative Approach
to Develop a Unique Art Direction.

To lead LSA’s brand through 2022 and beyond, we developed a unique art direction for their brand to follow. We incorporated important intangibles alongside previous works they liked to come up with something unique and true to the LSA brand.

02. Brand Presence & Showcase

Live Event Coverage

We worked with LSA to cover the 2021 NBA Draft Night, a half-day event that saw the progression to the next level for more than a few athletes for LSA. We provided full media coverage and live editing to not only bring a cinematic scope to the entire event, and keep it in memory, but also showcasing a strong brand presence by pushing our content to audiences live.

LSA Draft Night 2021

03. Building the Brand

Social Media Management

With a long-term vision and horizon in mind, LSA has been focused on building their brand the right way, consistently to create a large impact. We worked together to create a feasible plan to execute on over the next few years.

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We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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