Josh Pearson
The Challenge
Helping a Former Superbowl Champion Forge a Closer Connection with His Community.
A retired Superbowl champion, Josh Pearson was looking for ways to give back to his community and inspire the next generation of athletes. We worked with Josh to both build a face to his brand to represent him, and manage logistical processes for the summer football camps he hosted in 2021.
What We Did: A Summary
Building & Executing on Core Brand Initiatives.
Venture Development & Support
Through a collaborative process, we helped Josh plan, prepare, execute and process his summer camp series venture over the summer of 2021. From marketing to hosting and managing payments, we helped ensure a smooth execution of Pearson’s vision for his impact.
Brand Identity Development
To bring a face to his brand, we developed a custom brand identity unique to Josh. We worked collaboratively over a 4 week period to get a deep understanding of the type of athlete Josh is on and off the field – and translated these ideas into a unique, creative-driven brand identity to represent him wherever he goes.
Brand 'Home' Development
To process summer camp applicants, and provide a ‘home base’ for his brand, we developed a custom website driven by the new brand identity we developed. This helped create a well-rounded presence across all his platforms, and helped congregate his diverse audience in one place.
Campaign Development & Management
To build traction and maximize our impact, we helped develop and execute on a creative campaign for the summer camps. Driven through graphic design, and adaptations of his brand identity to market the camp, we were able to bring a large amount of growth to his outlets and volume to his summer camp project.
01. Helping Host Summer Football Camps
Venture Development & Support
Through a collaborative process, we helped Josh plan, prepare, execute and process his summer camp series venture over the summer of 2021. From marketing to hosting and managing payments, we helped ensure a smooth execution of Pearson’s vision for his impact.
Kids Attending Camps
02. Creating a Face to the Brand
Brand Identity Development
To bring a face to his brand, we developed a custom brand identity unique to Josh. We worked collaboratively over a 4 week period to get a deep understanding of the type of athlete Josh is on and off the field – and translated these ideas into a unique, creative-driven brand identity to represent him wherever he goes.
03. E-Commerce & A Home for the Brand
Brand 'Home' Development
To process summer camp applicants, and provide a ‘home base’ for his brand, we developed a custom website driven by the new brand identity we developed. This helped create a well-rounded presence across all his platforms, and helped congregate his diverse audience in one place.
04. Building Traction and Generating Results
Campaign Development & Management
To build traction and maximize our impact, we helped develop and execute on a creative campaign for the summer camps. Driven through graphic design, and adaptations of his brand identity to market the camp, we were able to bring a large amount of growth to his outlets and volume to his summer camp project.
Let’s Collaborate!
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We’re a team of innovative creatives and entrepreneurs driven to make an impact on the world, operating in every industry. We’re here to make your vision a reality.