Ohio Transit Company
The Challenge
Developing a Unique Creative Approach for a Strong Corporate Brand
Founded in 2013 by Mohamed Ali, Ohio Transit Company is built on the old-school values of acting with integrity and delivering exceptional service to clients and brokers alike. Growing steadily over the last 9 years, OTC is extending its reach and capabilities while maintaining a personal approach as a third-party logistics carrier (3PL).
What We Did: A Summary
A Multi-Tiered Creative Approach to Launch the OTC Brand.
Envision was tasked with building a creative-driven ‘face’ to the brand – and applying our creative resources to develop their brand platforms over the long-term.
Brand Identity Development
As a rapidly expanding company, OTC needed a new brand refresh as their operation took them down south and to the west. Over the course of 4 weeks, we sat down with OTC leadership and team members to understand not only how the company operates as a business – but the intangibles that make OTC unique. We translated these ideas into a fully-functional brand identity – complete with a logo, color schemes, font sets, and brand application guidelines to utilize their new ‘face’ properly.
Brand 'Home' Development
To support client relations, provide crucial information, hire new drivers, and more – OTC needed a ‘home base’ for their brand. Looking to present a lot of information, we worked with OTC to develop a custom website driven through creative content. Over the course of several weeks, we worked collaboratively with the OTC team capturing teammates thoughts, collecting info regarding the company, setting up applications, and more.
Social Development & Management
To build the OTC brand over time, and utilize the brand to support the business, we worked with OTC to develop and apply a month-to-month, creatively-driven social management plan. In addition to independently operating all of their platforms (including their website), we created unique, informational, and targeted posts to grow OTC’s brand month after month.
Live Production & Event Coverage
To develop original content, and support their social media and brand, we utilized our nationwide creative network to capture and produce content live at various OTC locations.
Working with OTC
01. Defining LSA's Story
Brand Identity Development
As a rapidly expanding company, OTC needed a new brand refresh as their operation took them down south and to the west. Over the course of 4 weeks, we sat down with OTC leadership and team members to understand not only how the company operates as a business but the intangibles that set OTC apart. We translated these ideas into a fully-functional brand identity – complete with a logo, color schemes, font sets, and brand application guidelines to utilize their new ‘face’ properly.
05. Developing Core Business Assets
Brand 'Home' Development
Looking to present a lot of information, we worked with OTC to develop a custom website driven through creative content. Over the course of several weeks, we worked collaboratively with the OTC team capturing teammates thoughts, collecting info regarding the company, setting up applications, and more.
03. Building the Brand
Social Development & Management
To build the OTC brand over time, and utilize the brand to support the business, we worked with OTC to develop and apply a month-to-month, creatively-driven social management plan. In addition to independently operating all of their platforms (including their website), we created unique, informational, and targeted posts to grow OTC’s brand month after month.
Drivers & New Employees Hired
05. Developing Core Business Assets
Live Production & Event Coverage
To develop original content, and support their social media and brand, we utilized our nationwide creative network to capture and produce a diverse array of original content live at various OTC locations – covering concepts like safety, company values, business offerings and more.
Working with OTC
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