Philadelphia Youth Basketball
The Challenge
Developing a Story-Driven Brand Image for an Impactful Non-Profit.
Philadelphia Youth Basketball (PYB) is a community-built youth empowerment organization that leverages the iconic game of basketball to help today’s urban youth overcome the most urgent and systemic issues facing underserved communities.
What We Did: A Summary
A Genuine, Story-Driven Approach to Grow PYB's Impact.
Campaign Development & Management
Beyond telling their story, PYB needed traction from donors to meet their goals of building their 100,000 SqFt facility in Philadelphia – an all-in-one center to serve kids from all around the community. We helped apply our creative approach by developing and executing a month-long series campaign, which brought in more than $30K in donations and helped establish what PYB is on a nationwide scale.
Cinematic Storytelling
PYB is an amazing organization with dedicated people of all ages and backgrounds. We wanted to bring the same genuine experience we had visiting PYB to audiences around the nation. Through cinematic videography, we were able to collaborate and showcase the impact PYB creates, and the people behind the scenes who work every day to give back.
Live Production & Event Coverage
We worked with PYB to ideate, plan and execute on live productions – creating unique cinematic and utility pieces for them to use across their social media, website, internal organization, events and more. Through our nationwide network of elite creatives, we were able to provide the creative resources to execute on a series of live productions across their offices and current facilities.
01. Generating Nationwide Awareness
Campaign Development & Management
Beyond telling their story, PYB needed traction from donors to meet their goals of building their 100,000 SqFt facility in Philadelphia – an all-in-one center to serve kids from all around the community. We helped apply our creative approach by developing and executing a month-long series campaign, which brought in more than $30K in donations and helped establish what PYB is on a nationwide scale.
Money Directly Raised
With the Brick by Brick Campaign, we focused on the people behind PYB and individual donors – and bringing their ‘why’ to light. We had a variety of interviews that showed how much work, effort and dedication goes behind making this operation. Donors from in and out of the local area came to the PYB offices to share their story as well – helping us better communicate to audiences nationwide why they should get involved.
1A. Fundraising for a Cause
Brick by Brick Campaign
1B. Moving Stories, Real Impact
IAM PYB Campaign
The IAM Campaign focused on the core of what PYB does – creating a positive impact with the next generation through basketball and structured, inclusive programs. We provided the medium through which we expressed the stories of kids and members in PYB – creating a moving campaign that speaks to audiences nationwide.
02. Bringing PYB's Story to Light
Cinematic Storytelling
PYB is an amazing organization with dedicated people of all ages and backgrounds. We wanted to bring the same genuine experience we had visiting PYB to audiences around the nation. Through cinematic videography, we were able to collaborate and showcase the impact PYB creates, and the people behind the scenes who work every day to give back.
PYB Gala 2022 Feature
03. Capturing the Moments that Matter
Live Production & Event Coverage
We worked with PYB to ideate, plan and execute on live productions – creating unique cinematic and utility pieces for them to use across their social media, website, internal organization, events and more. Through our nationwide network of elite creatives, we were able to provide the creative resources to execute on a series of live productions across their offices and current facilities.
Let’s Collaborate!
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